Crufts is officially known as the largest and most prestigious dog show in the world, organised by The Kennel Club and held annually in the United Kingdom. It brings together thousands of dogs, handlers, exhibitors and dog lovers for four days of competition, displays and celebration.
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📍 Where: National Exhibition Centre (NEC), Birmingham, UK
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📆 When: Thursday 5th – Sunday 8th March 2026
Tickets for Crufts 2026 are on sale now — you can book them through the official Crufts ticketing pages or authorised ticket partners. Available options usually include:
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Daily General Entry — standard access to the show halls and rings
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Group / Best in Show Tickets — perfect for watching the final presentations
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Weekday or Combined Tickets — access across two days (Thu + Fri)
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Accessible Seating options where available
Tip: Most sessions open early in the morning (around 8:15 am) and continue through the day. Booking early helps secure the days you most want to attend.
🐩 Crufts Daily Schedule & Breed Groups
One of the great things about Crufts is how the dog groups are spread across the four days, so each day has a different feel. For 2026, the schedule looks like this:
| Day | Focus |
|---|---|
| Thu 5 Mar – Working & Pastoral | Breeds in the Working and Pastoral Groups |
| Fri 6 Mar – Terrier & Hound | Terriers and Hounds take centre stage |
| Sat 7 Mar – Utility & Toy | Utility and Toy breeds on show |
| Sun 8 Mar – Gundog & Best in Show | Gundogs, followed by the prestigious Best in Show |
Each group day involves breed-specific judging (dogs compete against others of the same breed), followed by group finals where winners from all breeds in that group compete to become Best in Group. The seven Best in Group winners then compete on Sunday for Best in Show — one of the most coveted titles in the dog world.
🐾 What Happens at Crufts (Besides Breed Judging)
Crufts is more than a judged conformation show — it’s a huge four-day experience of canine-themed action:
✨ Discover Dogs
• A huge hall where hundreds of breeds are on display
• Breed clubs, experts and volunteers ready to talk about temperament, history and care
🏆 Competitions & Displays
• Agility, obedience, flyball and heelwork to music
• Hero dog awards and Young Kennel Club events
🛍️ Shopping & Exhibitors
• Big dog-related marketplace with treats, toys, accessories and grooming products
📸 Meet & Greet
• Photo ops, social meet-ups and chances to chat with passionate owners and breeders
🎫 Final Tips Before You Go
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Book tickets early — some popular sessions, especially Best in Show, sell out fast.
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Comfy shoes - The NEC is Huge, so lots of walking, wear comfy shoes, and if you can't carry a heavy backpack with food and goodies, bring a little trolley!
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Plan your day — depending on who you’re most excited to visit and what you want to buy. Bully Beauty Hall 4 -Stand 72, should be on your list! If there are certain brands you want to see then you can check their socials to see where about they'll be located because the NEC is huge!
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Check transport & NEC info — the venue is easily accessible by car and public transport.
Remember, Crufts is a huge celebration of dogs, whether you’re cheering on champions, browsing the Discover Dogs halls, or simply soaking up the atmosphere 🐶
🐾 What to Expect When Bully Beauty® Comes to the Dog Show
Get ready, dog lovers... we’re bringing the Bully Beauty® experience to the show floor! Whether you’re a dedicated pup parent, a lover of gentle care products, or just want to hang out with fellow dog enthusiasts, here’s everything you’ll find when you visit us! 🩵
🎉 A Celebration of the Wrinkly Breeds
Do The Kennel Club love Bulldogs? Maybe not.
Do I care? Absolutely not.
Over here at Bully Beauty®, we don’t discriminate and we don’t judge a dog — or their health — by their breed. Every dog deserves love, care and proper skin support, whether they’re wrinkly, fluffy, flat-faced or long-nosed.
Wrinkly breeds are more than welcome at our stand. We’ll have:
💧 Plenty of fresh water
🤗 Plenty of cuddles
🩵 Plenty of skin-loving essentials
If you’ve got a Bulldog, Frenchie, Pug, Shar Pei — or any pup prone to folds, tear stains or sensitive skin — come and see us.
🐶 Meet the Person Behind Bully Beauty®
I’ll be on hand to chat about what makes our products special — from our gentle Waterless ‘No Rinse’ Paw Shampoo, to our soothing Paw & Nose Balm, and our much-loved Wrinkle Wipes.
Come and ask me how our products were developed with real dogs in mind — especially our own beloved Bulldogs.
I’ll make sure to tell you all about Hunter Moore, the Bulldog behind it all 🌈🩵
🛍️ Exclusive Event Offers
We’ll have show-special deals and bundles you won’t find online. This is the perfect chance to stock up, or finally try that product you’ve been curious about.
📸 Meet, Greet & Photos
We love seeing your dogs! Bring them by for a photo, say hello, and let’s make memories.
We’ll be sharing highlights across our social channels too, so make sure you tag us and show off your pup’s best side 🩵 And… we won’t be alone 👀
We’ll also have the infamous Pablo and Diego’s dad! ... also known as Ricky 🤣 joining us on selected days (TBC).
Ricky is the face behind the hugely popular Bulldog's Pablo & Diego Instagram account, with over 1 million followers, and their rescue page Pabs & Pals with over 40,000 supporters.
He’ll be meeting some of you in person, chatting about rescue, and helping us raise awareness for the incredible work they do, a rescue we proudly donate to and support.
It’s going to be a very special few days 🐾🩵
💙 Advice for Dog Owners
Got questions about paw care, skin sensitivity, or keeping your dog fresh between baths? We’ve got answers. We’ll be offering tips and demos on how to keep pups comfortable, healthy, and happy using skin-kind, plant-guided products.
🐕 Why Events Like This Matter
Events like these give us all a chance to come together, share advice, celebrate every breed and crossbreed, and strengthen the bond we have with our dogs. You’ll see all kinds of canine stars, from playful agility participants to relaxed show dogs, and have a chance to explore products, charities, and events that make every dog’s life better.
📍 Swing by the Bully Beauty® Stand
Come say hi, check out our range, grab event-only perks, and hang out with a community that loves dogs as much as you do. We can’t wait to meet your pup! 🩵




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