Privacy Policy

Last updated: 1 September 2026

This Privacy Policy explains how Bully Beauty LTD (“we”, “us” or “our”) collects, uses, stores and protects your personal information when you visit our website, place an order, contact us, subscribe to marketing or otherwise interact with Bully Beauty®.

We are committed to handling your personal information fairly, securely and transparently in accordance with applicable UK data protection law.

1. Who We Are

Bully Beauty LTD is the data controller responsible for the personal information described in this policy.

Email: bark@bullybeauty.co.uk
Website: www.bullybeauty.co.uk
Registered Address: [INSERT REGISTERED COMPANY ADDRESS]

If you have any questions about this policy or how we use your personal information, please contact us using the email address above.

2. Information We Collect

Depending on how you interact with us, we may collect:

Identity information – such as your name.
Contact information – including your email address, telephone number, billing address and delivery address.
Order and transaction information – including products purchased, order history, refunds and payment-related information.
Technical information – such as your IP address, browser, device, operating system and information collected through cookies or similar technologies.
Usage information – including how you browse and interact with our website.
Communication information – including messages, emails, reviews or enquiries you send to us.
Marketing preferences – including whether you have chosen to receive marketing communications from us.

We do not directly store your full card or payment details. Payments are processed securely by the payment providers available through our store.

3. How We Collect Your Information

We may collect information when you:

Place or attempt to place an order;
Create or use an account;
Contact us;
Subscribe to our emails or marketing;
Submit a review or other content;
Enter a promotion or competition;
Browse or interact with our website; or
Interact with us through social media or other channels.

Some technical information may be collected automatically through cookies and similar technologies.

4. How and Why We Use Your Information

We only use your personal information where we have a lawful basis to do so.

This may include:

Contract – where we need your information to process your order, take payment, arrange delivery, manage returns or provide customer service relating to your purchase.

Consent – where you have chosen to receive certain marketing communications or consented to non-essential cookies and similar technologies.

Legal obligation – where we need to retain or use information to comply with legal, tax, accounting or regulatory requirements.

Legitimate interests – where reasonably necessary to operate, protect and improve our business, prevent fraud, respond to customers and understand how our business performs, provided those interests do not override your rights and freedoms.

The ICO requires businesses to identify and communicate the lawful basis for their different uses of personal information.

5. Marketing

We may send you marketing communications where you have given the appropriate consent or where otherwise permitted by law.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or contacting bark@bullybeauty.co.uk.

Unsubscribing from marketing will not prevent you from receiving essential service communications relating to an order you have placed.

6. Cookies & Similar Technologies

Our website uses cookies and similar technologies to operate the store, remember preferences, understand how visitors use our website and, where you have consented, support analytics, advertising and personalisation.

Some cookies are strictly necessary for the website to function and do not require the same consent as optional cookies. Where consent is legally required, non-essential cookies such as advertising or certain analytics cookies should not be placed until that consent has been given.

You can manage your choices through the cookie controls available on our website.

7. Who We Share Information With

We may share personal information with trusted third parties where necessary to operate Bully Beauty®, including:

Our ecommerce and website providers;
Payment processors;
Delivery and fulfilment providers, including Royal Mail;
Email and marketing service providers;
Analytics and advertising providers, where permitted;
IT, website and other professional service providers; and
Government bodies, regulators, law enforcement or professional advisers where required by law.

These organisations only receive information where necessary for the relevant purpose.

We do not sell your personal information.

8. International Data Transfers

Some of the service providers we use may process or store personal information outside the UK.

Where personal information is transferred internationally, we take appropriate steps to ensure that it receives the protection required by UK data protection law, including using applicable adequacy arrangements or appropriate contractual safeguards where required.

9. Data Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, alteration or disclosure.

Our website uses secure technologies, and payment information is handled through secure payment providers.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

10. How Long We Keep Your Information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting and reporting obligations.

For example, certain order and transaction records may need to be retained for up to six years for accounting, tax or legal purposes.

Marketing information may be retained until you unsubscribe, withdraw your consent or we determine that it is no longer necessary, subject to any information we need to retain to record your preference.

11. Your Data Protection Rights

Depending on the circumstances and the lawful basis we rely upon, UK data protection law may give you rights including the right to:

Request access to personal information we hold about you;
Ask us to correct inaccurate or incomplete information;
Ask us to delete your personal information in certain circumstances;
Ask us to restrict how we use your information in certain circumstances;
Object to certain uses of your information;
Request transfer of certain information where applicable; and
Withdraw your consent at any time where we rely on consent.

These rights are not absolute and may not apply in every situation. For example, we may need to retain certain transaction information to comply with our legal obligations. The ICO specifically advises businesses to explain that the rights available can depend on the lawful basis being used.

To exercise your rights, contact bark@bullybeauty.co.uk.

12. Complaints

If you have concerns about how we handle your personal information, please contact us first at bark@bullybeauty.co.uk so we can try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information Commissioner's Office (ICO)

13. Third-Party Websites

Our website may contain links to websites, social media platforms or services operated by other organisations.

We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information to them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

The latest version will always be published on this page and the “Last updated” date at the top will be changed accordingly.

15. Contact Us

If you have any questions about this Privacy Policy, want to exercise your data protection rights or have concerns about how your information is handled, please contact:

Bully Beauty LTD
Email: bark@bullybeauty.co.uk
Website: www.bullybeauty.co.uk
Registered Address: 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE